About us

Launching Ami with cake

Ami's mission is to reduce loneliness and social isolation by encouraging people to offer support to those around them, whatever their age, who may be lonely.

Loneliness and social isolation are proven to be harmful to our health: lacking social connections is a comparable risk factor for early death as smoking 15 cigarettes a day, and is worse for us than obesity and physical inactivity. The Ami shop is designed to include products tailored to encouraging companionship, connectedness, and community.

Ami was founded in 2016 and is run by a small team based in Oxford, UK. It is developed and funded by Oxford Computer Consultants.